Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Diamond Route Japan Shows Off Hidden Treasures
This stunning video tourism project will leave you ready to plan your next trip north of Tokyo!
13 Budget-Friendly Tokyo Day Trips
When we say budget-friendly, we mean it! All of these trips will cost less than ¥5,000 round-trip on Japan's extensive railway network, and will show off another unique aspect of the country.
Stylish Library Nicknamed Forest of Aphorisms
Residents of Nasushiobara City as flocking to the new library built by hometown designer Mari Ito.
10 Snow Spots in Japan Perfect for Instagram
If you want to get your 'Gram game going while traveling in the land of the rising sun in winter, make sure to keep in mind these Instagram-worthy spots for your itinerary.
A Mountainous Trove of Nature and Culture
Among all of Japan's national parks, it's hard to match the accessibility of Nikko National Park.
Become Part of the Past at Edo Wonderland
The Edo Period is still alive in this interactive theme park in Nikko, Tochigi where you can dress up as an Edo resident and relive the history of Japan.
Japan Expands State of Emergency
The Japanese government expands its state of emergency over the coronavirus to seven prefectures such as Osaka and Kyoto in addition to the four in the greater Tokyo area that was originally included.
#TravelGoals for ¥10,000 (US$90) in Japan
While you can scrimp on food, accommodation and shopping in Japan, transportation in the land of the bullet trains can be costly. But what if you can enjoy a three-day, ride-all-you-want train trip in Japan for only ¥10,000 (US$90)? We'll show you how!
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
Ashikaga Flower Park Shines in Winter
An illuminative spectacle is enchanting visitors at Ashikaga Flower Park, north of Tokyo, with nearly five million LED light bulbs.
Architectural Techniques to Join UNESCO Ranks
Japan’s traditional wooden architectural techniques are set to be recognized by UNESCO as an Intangible Cultural Heritage.
6 Tokyo Day Trips Less Than 2 Hours Away
From incredible views of Mount Fuji to a museum that feels like it's right out of a mummy movie, these fantastic spots are less than 2 hours from Tokyo, which means they're the perfect way to spend a day when you want to get out of the city!
This Hot Spring Is in a Dungeon?!
This picturesque hot spring is hidden in a dilapidated old building in Tochigi, offering a unique experience to those brave enough to enter!
TripAdvisor's Top 10 Theme Parks in Japan
There’s more to theme parks in Japan than just Disney Resort and Universal Studios; there’s also ninjas, go-karts and more!
12 Best Delicacies of Nikko
Nikko also compliments its culture richness with delicacies that would give you the best experience. From their specialty Yuba to modern steaks, Nikko will surely satisfy your palette.
Whisk Yourself Away to a Land of Wisteria
Isn't spring just the best? Sure, the cherry blossoms may be on their way out, but Japan’s amazing wisteria flowers are here to make us all forget about them!
Pandemic Drives Vending Machines Boom in Japan
A growing number of businesses in Japan are turning to vending machines to sell their products as the COVID-19 pandemic lingers on.
Toshogu Shrine: Lavish Tomb of Tokugawa Ieyasu
Nikko's top attraction, UNESCO World Heritage Site Toshogu Shrine, also serves as the extravagantly embellished tomb of historical shogun Tokugawa Ieyasu, ruler of Japan for over 250 years.
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!