Experience the Great Outdoors in Gunma
Located in the center of Japan's main island, Gunma Prefecture is a paradise for outdoor lovers, with a variety of exciting seasonal activities to enjoy.
Sharp Unveils Fog-Free Face Shields
Electronics firm Sharp has developed face shields that do not fog up or glare like conventional products do.
4 Days in Tohoku's Treasureland
Japan's northeastern region of Tohoku is full of incredible cultural traditions, breathtaking landscapes, mouth-watering cuisine, and more. Join Noam as he makes his way through this beautiful treasure land.
A Mountainous Trove of Nature and Culture
Among all of Japan's national parks, it's hard to match the accessibility of Nikko National Park.
Catch Some Waves with Pikachu at LaLaport
In Chiba, not far from the heart of Tokyo, the LaLaport in Tokyo Bay is a popular shopping destination with more than 400 shops ranging from fashion to homeware to specialty stores.
Sustaina-Week: Seeking a Better Future
Boost your sustainability game with tips, products, and services from environmentally friendly Japanese companies
From the Mountain to the Sea
Fuji-Hakone-Izu is the most popular national park in Japan by far, receiving over 100 million visitors every year. Unlike most of Japan’s national parks, it consists of four distinct areas united by the volcanic activity.
Gunma: A Cultural & Culinary Hotspot
Tucked away in central Japan, within a stone's throw of Tokyo, is Gunma Prefecture. This destination hosts a wealth of surprises; hot springs, and cultural and culinary experiences abound!
Retreat to Towada-Hachimantai National Park
Retreat to the deep mountain resort home to meditative lakes, fantastical moors, and healing hot springs!
Japan’s Ocean Paradise
From diving, snorkeling and whale-watching to hiking and visiting historic sites, the Kerama Islands of Kerama-Shoto National Park really offer something for everyone.
Kinosaki Onsen Celebrates 1300th Anniversary
2020 is the 1300th anniversary of Kinosaki Onsen, a historic onsen town in Hyogo Prefecture, with seven bathhouses located within walking distance of each other.
Plan a Perfect Trip with GoodDay Hokkaido
Japan's northernmost island is at the top of many travelers' must-visit lists, and with good reason. Plan your perfect trip to Hokkaido at GoodDay Hokkaido, the revamped website of the Hokkaido Tourism Organization!
Help Local Businesses & Give Back in Japan
Five easy ways to help the local businesses, give back to those in need, and pick up some good deals along the way!
Volcanoes, Islands, and Ancient Culture
Situated in western Japan inside parts of Shimane, Tottori, and Okayama prefectures, Daisen-Oki National Park rewards those willing to take the path less traveled with incredible beauty!
Exploring Japan's Three-Star Road
Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.
5 Unmissable Reasons to Visit Saga
Just a short two-hour flight from Tokyo, Saga will bestow you with rare, incredible experiences that will connect you to the heart of Japan’s green tea industry, the romantic atmosphere of Showa period and plenty of traditional Japanese crafts.
Walk on the Wild Side in Akan-Mashu
Hokkaido's Akan-Mashu National Park is full of lush forests, abundant wildlife, and acts as a gateway to indigenous Ainu culture.
Unilever Japan Expands Recycle Program
Unilever has added the National Azabu Supermarket to its locations for collecting personal care packaging after use for recycling, with incentives under the UMILE program.
The Majesty of Shikotsu-Toya National Park
Sitting on Sapporo’s doorstep, Shikotsu-Toya National Park is a fascinating, tempestuous and tranquil landscape sculpted by volcanoes.
Discover Gems of Japan in the Mount Fuji Area
Mount Fuji peeks between high-rises across the Greater Tokyo Area. Though magnificent even from afar, the sacred mountain begs a closer look! One of the best ways to explore it is by roaming around Shizuoka, Yamanashi, and Kanagawa prefectures.