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Yubari Melon Gets Fraction of Last Year Price

The price of high-end Yubari melons fetched only one-fortieth of last season's price at the first auction of the season due to the novel coronavirus pandemic.

Chill at the 71st Annual Sapporo Snow Festival

The 71st annual Sapporo Snow Festival kicked off on Tuesday, February 4, 2020, in Hokkaido, the northernmost prefecture of Japan.

Hatsune Miku Might Be Getting an Airport!

Japan’s first, and most popular, "vocaloid idol" has long been an ambassador for Sapporo. However, Miku just may also be attaching her name and star power to Sapporo's Okadama Airport.

Top 4 Snow Festivals in Hokkaido 2020!

Check out our guide to Hokkaido’s biggest and best snow and ice festivals—perfect for making the most of the cold weather!

Top 10 Day Trips From Sapporo

Go on a day trip from Sapporo and explore nearby places such as Lake Toya and Jozankei Onsen, and more! Read on to find out the top day trips from Sapporo, courtesy of Trip101!

Frozen Pants Stand on Their Own!

Hokkaido has 79 cm of snow on the ground and -30°C temperatures, cold enough to freeze clothing into stand-alone sculptures.

The Association of the Most Beautiful Villages

The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!

Enjoy Booze & Views on this Horse-Drawn Bar!

A horse-drawn bar is livening up the streets of the romantic Hokkaido town of Obihiro.

The Majesty of Shikotsu-Toya National Park

Sitting on Sapporo’s doorstep, Shikotsu-Toya National Park is a fascinating, tempestuous and tranquil landscape sculpted by volcanoes.

Sapporo's Snow Festival Going Online This Year

The annual Sapporo Snow Festival kicked off on February 4, but you don't have to leave your warm home to see it this year!

Upopoy National Ainu Museum Finally Opens

After delays, the Ainu now have an official space to showcase and preserve their unique cultural heritage at the Upopoy National Ainu Museum in Hokkaido. The center showcases the unique culture of the Ainu, an indigenous people in northern Japan.

Luxury Sightseeing Train Coming to Hokkaido

The Royal Express luxury sightseeing train is coming to Hokkaido, but if you can't wait, it's already running in the Tokyo area.

Hokkaido Receives Largest Snowfall This Winter

The capital of Japan's northernmost prefecture of Hokkaido receives the largest amount of snowfall this winter.

Plan a Perfect Trip with GoodDay Hokkaido

Japan's northernmost island is at the top of many travelers' must-visit lists, and with good reason. Plan your perfect trip to Hokkaido at GoodDay Hokkaido, the revamped website of the Hokkaido Tourism Organization!

Ice Bubble Phenomenon Photographed in Hokkaido

Hokkaido's Lake Nukabira is home to an unusual natural phenomenon where gases bubbling up to the surface actually freeze as they make their way up.

Traverse the Natural Wonders of Kushiro Marsh

The Kushiro Shitsugen Norokko is a popular sightseeing train that chugs along at a leisurely pace through Hokkaido’s Kushiro Marsh from spring to early autumn.

The 70th Sapporo Snow Festival Kicks Off

The Sapporo Snow Festival is underway in Hokkaido, with more than 190 snow and ice sculptures on display around the city between February 4 to February 11.

Hokkaido Feeling Record Cold -25° Temps

Inland areas of Hokkaido including Etanbetsu and Horokanai are setting record temperatures near -25°C, the coldest this year in all of Japan.

Japan's Super Expensive Seasonal Watermelons

A pair Hokkaido's homegrown Raiden watermelons fetched ¥300,000—about US$2,700—at the first auction of the season!

Walk on the Wild Side in Akan-Mashu

Hokkaido's Akan-Mashu National Park is full of lush forests, abundant wildlife, and acts as a gateway to indigenous Ainu culture.

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