All About Japan

The Logo for World Expo 2025 Has Been Selected

| Trade Show , Osaka

When the five finalists were revealed in early August there were colorful splotches of ink, radial ribbons, and gradients of mixed paint. They were all pretty at first sight but there was one that was clearly in a category all by itself. It was alive — parasitic, even — and resisted any easy characterization. It looked like it was eyeing the other choices, ready to devour them. This googly-eyed creature would go on to be selected: a brave decision that has given birth to a unique and memorable character.

Learn more about the other designs submitted, and past Expo masterpieces by going to Spoon & Tamago via the link below.