All your friends are expecting stereotypically Japanese souvenirs from you. Heck, you even want them for yourself. But where can you find things that are actually high quality and usable, without losing their traditional Japanese charm? Noren, that's where.

Noren is a chain of souvenir stores specializing in goods that are elegantly and artistically designed—and most importantly, are useful beyond cultural differences. Discover kimono for wine bottles, elegant furoshiki bags, adorable kanzashi-inspired accessories, and more.

Location: 12-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825
Please note that this store is a chain store that has multiple locations across Japan. However, the video was filmed in the location above.

Video powered by Wanderlist Japan.
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