We have a soft spot for food commercials made by advocacy councils. "Beef: It's What's for Dinner" is as direct as it is adorably hokey. The milk mustache: economical branding genius.

And then you see marketing that's a little more...abstract. Head-scratching. What the hell were they smoking and where can I get some? This series of videos from Godfisk, a Norwegian website supported by the Norwegian Seafood Council, falls into that category.

Haven't had enough? That was just Sashimi. Check Nigiri and Maki over at Serious Eats!