All About Japan

100 Hand-drawn Tree Cross-sections Honor Beer

| Art , Video

In 1986, a bar opened up in the heart of Tokyo. It was called Heartland and it quickly became the local favorite watering hole in its Roppongi neighborhood. It flourished in the '90s and early 2000s and, in collaboration with major brewery Kirin, even developed its own Heartland Beer.

The minimalistic emerald-green bottle bore almost no packaging; only a large tree and roots embossed in glass on the side of the bottle. The bar has since closed down, but the beer lives on, and is offered at 100 restaurants around Japan.

To commemorate the beer’s heritage, a group of designers took on a painstakingly meticulous art project.

Read full story: www.spoon-tamago.com