The Sendai Tanabata Star Festival
We're seeing stars at the Sendai Tanabata Star Festival!
Quench Your Thirst for Knowledge with Coke
These limited edition Coca-Cola bottles feature lovely designs that highlight regional history and culture!
Eating My Way Through Sendai
Come on a journey to the northeastern region of Japan's largest island as I enjoy the delicious foods and snacks of Sendai.
7 Standout Sweets from 6 Prefectures
Because every prefecture has a specialty, keep this 'sweet' list of seven snacks in mind on your next trip across Japan. They're too good not to try!
My Tohoku Pacific Coast Travel Journal
Follow along with Wendell as he explores the Tohoku Pacific Coast from the northeastern city of Hachinohe all the way down to Sendai, marking his favorite sights along the way.
A Beacon of Light Shines at Arahama Elementary
When tragedy struck Japan on March 11, 2011, one elementary school in Sendai stood strong, becoming a symbol of hope for the entire nation.
Is Japan Boring Outside of Tokyo?
Tokyo certainly has charm and no one could doubt the convenience of living or staying in the major city. However, there’s so much more to see outside of Tokyo and I'm happy to give you a few examples... it’s literally my job to promote the entire country.
Make the Most of Your Time in Sendai!
Available now, the new Sendai City Guidebook is your one-stop shop for planning the perfect trip to Miyagi Prefecture!
How to Fully Enjoy Your First Visit to Tohoku
Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.
All About's Guide to Sendai
If you're looking to explore a different side of Japan, there's no better place to visit than the northern region of Tohoku! As the region's largest city, Sendai has something to offer every type of traveler.
Undiscovered Japan: Fukushima & Miyagi
While Fukushima and Miyagi prefectures were both badly hit by the 2011 Great East Japan Earthquake and Tsunami, the region has now largely recovered, and is looking to see travelers flock in once again.
7 Major Otaku Areas Outside Tokyo
Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!
Matsushima: The Shining Jewel of Miyagi
We're proud to present a guide to Matsushima, one of Japan's three most beautiful views, brought to you by our friends at Spoon & Tamago.
Try Amazing Food at Tanabata Matsuri in Sendai
It was very hot when we went to Sendai, in Miyagi Prefecture, to see this gorgeous Tanabata Masturi, but nothing can stop us from having fun!
A Foodie's Guide to the Delicacies of Tohoku
How could one visit the Tohoku Pacific Coast without trying the seafood? Here's a rundown of the culinary delights to be on the lookout for while visiting the flavorful northeastern region of Japan.
A Walk Through Sendai to Remember
Following the aftermath of the 2011 Tohoku Earthquake and subsequent tsunami, the residents of Sendai are standing on their feet once again and ready to share the lessons they've learned about disaster prevention and preparation.
15 Unique Festivals Only Found in Japan
There are a variety of interesting festivals in each prefecture of Japan throughout the year.
Miyagi: Land of Samurai History
Experience the home of one of Japan's greatest ever samurai warriors with historic castles, ancient temples and colorful shrines less than two hours from Tokyo.
Save up to 86% with Advance Airfare!
Want to travel Japan, but worried about the cost? JAL’s ‘Sakitoku’ advance fares lets you save up to 86 percent on airfare if you book at least 28 days in advance on domestic flights! Here are 12 ideas for places you can go!
Kizuna Festival: Coming Together in Tohoku
Join our intrepid writer Nick on a journey to the inaugural Kizuna Festival in Sendai to celebrate the community, cooperation and cultural diversity of the Tohoku region.