Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Beauty for a Bargain
Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
10 Hot Japanese Makeup Tips
If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!
Enduring Beauty: Japan’s Sustainable Cosmetics
From the biggest names in beauty products to smaller, more niche labels, Japanese cosmetic brands are tackling sustainability goals in a variety of innovative ways.
Is Colorful Skin Fashion's Newest Trend?
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
The Evolution of the ¥100 Shop
It's amazing to see what ¥100 can buy! It's even more amazing to see what DIY projects some creative customers are able to accomplish using only materials from ¥100 shops!
Moon Prism Power Makeup Is Here!
Go ahead and use the Spiral Heart Moon Rod to apply your blush from the Rainbow Moon Chalice!
Moisturize Your Skin from Ghibli-Themed Tins
Beautifully adorned tins featuring some of the studio’s beloved anime characters are being made for a limited time.
6 Truly Horrifying Halloween Makeup Ideas
Halloween is all about celebrating the creepy, spooky and downright terrifying, and these makeup videos will teach you how to create the most horrifying effects to amaze (and disturb) your friends and passersby.
Dress as a Fox Bride at This Studio in Kyoto
One photo studio in the historical Arashiyama neighborhood is offering a makeover/photo package you won’t find anywhere else.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Japanese Highschooler Wows With His Cute Looks
Japanese high school boy amazes netizens with his cute girl-next-door looks and giving his female classmates a run for their money!
Halloween on the Cheap
Halloween in Japan has become bigger, but that doesn't mean you have to spend big money to enjoy it!
Transform Yourself with the Power of the Moon
Sailor Moon’s Cosmic Heart Compact will transform your cheeks as a gorgeous blush container.
Companies Encourage Everyday Sustainable Goals
As countries around the world aim to attain the United Nations Sustainable Development Goals (SDG) to improve society, companies in Japan are thinking of ways to incorporate SDG efforts into people's everyday lives.
5 Cute Kumamiki Halloween Makeup Tutorials
Need some ideas for Halloween? Let YouTuber Kumamiki inspire you with these five great videos.
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!