Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
Delivering Holy Stones to a Mountaintop Shrine
Shinto priests are on a mission to deliver holy stones to a shrine on the summit of Mount Tsurugi in central Japan.
Exploring Japan's Three-Star Road
Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.
Touch of Tradition with Modern 3D Cutter Cabin
This remarkable wooden cabin was constructed locally in the mountains of Japan using a Shopbot 3D wood cutter, with minimal impact on the environment. Click to learn more.
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
All About the Local Creators' Market
Launched by Japan’s Ministry of Economy, Trade and Industry (METI), the Local Creators’ Market focuses on five Japanese locales noted for producing exquisite traditional handicrafts.
The Nobel Prize Road Between Toyama & Gifu
A little known fact about Japan: there is a long road between Toyama and Hida Takayama that just happens to be the connecting thread between five Nobel laureates, which has earned this stretch of highway the nickname of "Nobel Prize Road".
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
Travel to Toyama to Peek the Japanese Alps
Who knew Japan had its very own Alps? And they are right in the heart of the nation.
Making Japanese Washi Paper from Food Waste
An established paper maker in central Japan has come up with a new type of washi that’s also eco-friendly. Craftswoman Masami Igarashi has 25 years of experience manufacturing washi and related products. She now makes paper from vegetable and fruit waste.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
Sake Brewing in Saku
Ever tried sake brewing? Learn how an ancient beverage can give you a glimpse into some of Japan's most enduring cultural traditions in the city of Saku, in Nagano.
All About Japanese Guesthouses
Guesthouses are a great way to enjoy an authentic and affordable stay in Japan and interact with locals. Join us as we take an inside look at the Japanese guesthouse industry with two guesthouse owners!
The 5-Hour Wild Boar Chase in Niigata
Police officers in the city of Tsubame, about 300 kilometers north of Tokyo, spent five hours chasing a wild boar after the animal was spotted roaming near rice paddies.
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.