Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
Persimmons: Only $1,000 Each!
One of the weird and fun things about Japan are insanely expensive fruits. Including a box of persimmons that fetched 100,000 yen in the season’s first auction in Ishikawa Prefecture.
The 5-Hour Wild Boar Chase in Niigata
Police officers in the city of Tsubame, about 300 kilometers north of Tokyo, spent five hours chasing a wild boar after the animal was spotted roaming near rice paddies.
Ceramics Workshop Designed by Kengo Kuma
Star architect Kengo Kuma puts his signature stamp on yet another building with this ceramics museum and workshop in Komatsu.
Snow Crab Season Starts in Central Japan
The snow crab season kicked off in Fukui Prefecture on the Sea of Japan on November 5.
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
Making Japanese Washi Paper from Food Waste
An established paper maker in central Japan has come up with a new type of washi that’s also eco-friendly. Craftswoman Masami Igarashi has 25 years of experience manufacturing washi and related products. She now makes paper from vegetable and fruit waste.
Niigata Craft Gin to Promote Sustainability
A man in central Japan is working on promoting sustainability and boosting local tourism by making gin.
Travel to Toyama to Peek the Japanese Alps
Who knew Japan had its very own Alps? And they are right in the heart of the nation.
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?
Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
Sake Brewing in Saku
Ever tried sake brewing? Learn how an ancient beverage can give you a glimpse into some of Japan's most enduring cultural traditions in the city of Saku, in Nagano.
Delivering Holy Stones to a Mountaintop Shrine
Shinto priests are on a mission to deliver holy stones to a shrine on the summit of Mount Tsurugi in central Japan.
Exploring Japan's Three-Star Road
Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
See How Trees Get Their Winter Rope Umbrellas
Have you ever wondered how the gardeners at Kenroku-en put up ropes on the trees to protect them from snow this winter? We've got just the video for you.
Touch of Tradition with Modern 3D Cutter Cabin
This remarkable wooden cabin was constructed locally in the mountains of Japan using a Shopbot 3D wood cutter, with minimal impact on the environment. Click to learn more.
Central Japan's Husband-Throwing Festival
You won't believe this wacky winter ritual where locals throw a married man down a snowy hill to his wife.
All About Japanese Guesthouses
Guesthouses are a great way to enjoy an authentic and affordable stay in Japan and interact with locals. Join us as we take an inside look at the Japanese guesthouse industry with two guesthouse owners!