72 Women Present a Life at One Year Per Second
Using a different actress to show each year of a woman's 72-year life, the maker of Pocky reminds us that life moves fast, but it’s the slow moments that make it beautiful.
'Lighthearted' Commercial Brings Family Closer
This award-winning commercial sees a father devote his life to becoming a firefly—with a twist we guarantee you won't see coming!
Why Are Japanese Commercials so Different?
It's no secret that Japanese commercials tend to be pretty different from what you might see in Europe or North America. But why? One piece of the puzzle can be found in the distinction between 'concept' and 'sizzle'!
Movie Trailer: Sekigahara
Junichi Okada of J-pop group V6 stars in a new film adaptation of Sekigahara, the decisive battle that ended the Warring States Period in Japan.
Soccer vs. Samurai
What happens when you put a freestyle soccer champion in samurai armor and send him around the streets of Brazil? This—this is what happens.
All About ADMT: Advertising Museum Tokyo
To commemorate the 100th birthday of Hideo Yoshida, the fourth CEO of Japanese advertising conglomerate Dentsu, an NPO group called Yoshida Hideo Memorial Foundation opened a museum in December 2002 dedicated to the history of advertising in Japan.
5 Notable Songs from Japanese TV Commercials
If you find yourself humming a song in the middle of a packed train, your TV may be to blame!
Top 4 Globally Famous Japanese Advertisements
We've put together four of our favorite viral videos that garnered fans on an international level.
5 Touching Japanese Ads You'll Need Tissue For
If you need a dose of J-Drama without the time to watch an entire series, these commercials may just give your tear ducts the exercise they need. Make sure you have tissues at the ready!
Get to Know the World Famous Dentsu
Dentsu has a huge influence on Japanese culture by deciding when, what, where and how things got promoted, as Dentsu owns stocks in different mass media conglomerates. But just how much do you know about this global powerhouse?
Stars of Anime & Rock Collab on Cup Noodle Ad
Megumi Hayashibara, Bump of Chicken and manga artist Eisuke Kubonouchi come together to create an amazingly inspirational anime short for popular Japanese food company Cup Noodle.
James Cordon & Naomi Watanabe: Beauty Masters
Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.
The 'Fury Road' of Ramen Curry Commercials
With a spiked kettle, explosions and a giant kicking foot—plus the requisite fire-spewing guitar—this instant curry commercial is post-apocalyptic insanity!
This Bad Breath Commercial Is Turning Heads
Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath. One advertisement hopes to clear the air while offering a little humor along the way.
Why Would Buddhas Battle for France?
Would you associate Buddha with France? Japanese people would! Cable network WOWOW uses some clever kanji association to drum up publicity for its 2017 French Open coverage.
Shrine Maidens Turned Off-Road Racing Queens
In this newest commercial from Toyo Tires, these girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.
Touching Commercial Highlights Japanese LGBT+
Six Japanese individuals in the LGBT+ community discuss what coming out was like and what they hope to see in the future for LGBT+ rights in Japan.
All About Idol Insanity
What's all the fuss about J-pop idols? How did they start in the first place? Find out answers to these questions and more as we take a look at the phenomenon of Japanese idols!
Check Out the Best Japanese Ads of 2017
Famous musicians, actors and idol group members star in these memorable commercials that will make you laugh, cry and (hopefully) want to buy what they’re selling.
4 Commercials Perfect for Dog Lovers
Even without the puppy dog eyes, these Japanese commercials are incredibly effective. Get ready for a laugh, or perhaps a smile, while watching these dogs on camera.