All About Japan

A Music Video Perfect for Social Distancing

Technology Music

Over 10 years ago, art director Masashi Kawamura teamed up with Japanese band Sour to produce a fantastic music video for their song "Hibi no Neiro" (“Everyday Tone”). Needless to say, this was before our current reality, in which millions are staying home due to the coronavirus outbreak. In the video, a cast, selected from the band’s actual fan base, choreograph a perfectly-timed dance that was filmed purely via webcam from locations all over the world. It’s the perfect music video for the age of social distancing.

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