According to Bandai Namco, the new event is being organised as part of the company’s wider mission to provide “Dreams, Fun and Inspiration” through their products and services. As the third venture in their “Asobimotto Project” to bring everyday play to the world, the company decided to team up with rickshaw pullers in the Asakusa area, one of Tokyo’s most popular spots for rickshaw rides.
While the two-wheeled carriages usually appear with a quaint, black canopy, this new rickshaw will be turning heads in the district with its bright yellow Pac-Man exterior.
The rides, which will take place hourly from 4-9 p.m. on December 23-25, are set begin at the Komagata-bashi bridge in Asakusa.
Designated rickshaw-pullers will complete the full course in roughly 20 minutes, at a speed that’ll make you feel as if you’re running away from ghosts inside a Pac-Man game.
The route has been designed to take in some glorious sites like Senso-ij temple, to add to the magical atmosphere of the journey.
And it’s not just those inside the rickshaws who’ll be having the time of their lives, as passers-by on the street will also be able to join in the fun. Those who spot the rickshaw are being encouraged to take a photo of the cart using a long exposure, which will reveal the invisible ghosts chasing Pac-Man, along with an adorable festive message.
The Pac-Man Rickshaw Night Cruises are bound to be incredibly popular, so those wanting to enjoy a ride inside the wide-mouthed character will be chosen by lottery, with applications being accepted online until noon on December 22 (PST) as part of a three-step process. To apply, visit the official campaign site and follow the instructions, which include giving the group a follow on Twitter, selecting your preferred night from December 23, 24 or 25, and then tweeting your choice.
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