All About Japan's 'Aidoru C' Hits Like a Slap

J-Pop Music Video likes playing with your head. Aidoru C, the latest album from the duo of MC Istuka and DJ Gonchi (following up 2015’s O-Lest) dares you to dance while hitting you in the face with topical lyrics that don’t pull any punches. They’re going to make sure you blink before they do (DJ Gonchi is especially determined to break into your mind through the power of her eyes). It’s amped-up female hip-hop/power-pop at its finest.

The album’s first release, the message-heavy “Subliminal Diet” (above), gives the group all the material they need for a fun video, a biting satire of Japan’s obsession with mass-marketing diet products.

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