allabout japan
allabout japan

The Toyota Prius Has How Many Mascots?!

It’s common knowledge by now that Japan, and Asia as a whole, love their mascots. So it should come as no surprise that Toyota’s most recent advertising campaign consists of a bunch of cute girl mascots to help advertise the Toyota Prius. What may be surprising, however, is that there is a total of 40 mascots, each one represent a part of the car!

By SoraNews24

http://en.rocketnews24.com/2016/01/19/paper-cup-manga-artist-creates-stunning-3-d-moving-images-from-the-world-of-doraemon%E3%80%90video%E3%80%91/

Girl #19: The exhaust system’s mascot. Hey, this one actually makes sense! Steampunk action!

http://en.rocketnews24.com/2016/01/19/paper-cup-manga-artist-creates-stunning-3-d-moving-images-from-the-world-of-doraemon%E3%80%90video%E3%80%91/

Girls #25: Mascots for the 4.2-inch color TFT twin gauges.

http://en.rocketnews24.com/2016/01/19/paper-cup-manga-artist-creates-stunning-3-d-moving-images-from-the-world-of-doraemon%E3%80%90video%E3%80%91/

Girl #27: The steering wheel’s mascot. “Are you holding on tight? Alright, let’s go.”

http://en.rocketnews24.com/2016/01/19/paper-cup-manga-artist-creates-stunning-3-d-moving-images-from-the-world-of-doraemon%E3%80%90video%E3%80%91/

Girl #39: Mascot for the door chime. Just to show that Toyota meant every part of the car.

For those wondering why there are 40 mascots instead of just one or two, the answer probably lies in the mysterious “game” section of Toyota’s site that isn’t accessible yet. Perhaps they’ll be creating some sort of mobile game that involves all of the characters? Will they go for an augmented-reality game so your favorite mascot can drive with you in the passenger seat?! We can only hope.

Related Stories:
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota
Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range
Toyota’s official anime itasha car finds a home

Read full story: en.rocketnews24.com

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Headquartered in Tokyo, Japan, SoraNews24 is a bilingual news blog. Since our humble launch in 2008 we’ve built a massive fan base by reporting the interesting, strange and random.

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