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Make the Most of Your Time in Sendai!

Available now, the new Sendai City Guidebook is your one-stop shop for planning the perfect trip to Miyagi Prefecture!

The 5 Biggest Snow Festivals in Tohoku

Check out Tohoku's Five Great Snow Festivals and see how the region's long history of culture and tradition brings the frozen to life!

How to Bathe in 'Sento' for Beginners

Have you ever bathed in a public bath in Japan? While it may seem cool for international travelers, some hesitate at the idea of stepping inside because the rules and manners of 'sento' are veiled, creating an air of mystery.

Preparing to Drive Around Snowy Areas in Japan

When traveling around snowy regions in Japan by car, you'd better prepare your vehicle in advance to survive scary road conditions and frosty weather. Check out our to-do list before departing for snow-covered lands such as Hokkaido, Tohoku and Hokuriku.

A One-of-a-Kind Pottery Adventure in Miyagi

When you're ready to take a break from the sparkling winter snow, why not try making Japanese pottery in Miyagi.

Chasing Waterfalls in Tohoku

Come along with Nick as he explores the wetter, wilder side of Tohoku in the summer!

Kanjigram: An Adorable Way to Learn Japanese

Film director and animator Ayako Hiroki, a graduate of the College of Art and Design at Musashino Art University in Tokyo, is using her knowledge of 3-D animation to make studying Japanese a lot more lively through her amazing Kanjigram videos.

Getting Out & About in Miyagi Prefecture

Located in Japan’s Tohoku Region just a couple hours north of Tokyo by shinkansen bullet train, Miyagi Prefecture is full of delights for travelers eager to venture off the beaten path. We went on a two-day journey to experience Miyagi's inland cities.

Encounter History & Nature in Magical Miyagi

Follow along with our resident Japanese history buff who spent two 'cool' days exploring Miyagi Prefecture in the northeastern area of Tohoku, checking out the nature, cultural experiences and, of course, the rich history of this gorgeous region of Japan.

AAJ Adventures: Jodogahama

Follow Wendell on his next AAJ Adventure as he makes his way to Jodogahama, part of our Tohoku video series, for one of the most gorgeous coastal views in Japan.

How to Build a Full-Scale Japanese Igloo

Have you ever wanted to build an igloo? Yokote in Akita Prefecture is very famous for its igloo making festival, called 'kamakura.' We'll show you the traditional method of building snow huts just like they do in Yokote.

The Shrine with the Best View of Mount Fuji

Chureito Pagoda in Yamanashi Prefecture offers what is possibly the single most definitive view of Mount Fuji in Japan.

'Hanami' Manners Matter

Don't want to be shamed on Japanese television for having poor manners while enjoying cherry blossoms? Here are the four rules you need to follow to avoid causing a small scandal.

How to Sit on a Japanese Cushion

If you live in Japan, there's a good chance you'll eventually have to sit on a Japanese cushion, or 'zabuton.' So how do you do it? There's more to it than just plopping down your bum!

5 Reasons to Visit Tohoku in Summer

Summer is the season where things really heat up in Japan's northern region of Tohoku. Here's why you definitely don't want to miss it!

Japan vs. China — Preserving Traditional Roots

Japan and China share traditional roots, but Japan preserves those roots to the present day.

From Osaka to Wakkanai on the Seishun 18 Kippu

Your guide to taking a leisurely four-day trip to the top of Japan using scenic local trains.

Japanese Manholes: Art Under Your Feet

There is so much to see in Japan. You can look up at the skyscrapers of Tokyo, look in the distance to see the peak of Mount Fuji, look along every one of Kyoto's ancient cobbled streets. But did you know that there is a lot to see right under your feet?

Hoof It to Soma-Nomaoi Festival in Fukushima

Head down to the Soma region of Fukushima to witness a thousand-year-old festival that's still a barrel of fun today.

In & Around Tokyo: Off the Beaten Track

A typical trip to Japan would likely include Kyoto, Osaka and Tokyo or a perhaps day trip to the countryside. However, from ancient treasures to modern marvels, there's richness and rewards for those, like André Mazzone, who take the road less traveled.

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