Cherry Tree Made of 880,000 Lego Bricks!
This incredible cherry blossom tree is made up of more than 880,000 Lego pieces—but you can only see it until May 6!
Our 8 Favorite Sakura Sweets from 7-Eleven
If you're planning on doing some cherry blossom viewing this spring, these are the eight 7-Eleven sweets you need to bring along!
Experience the Beauty of Japan in 8K Video
From the rugged mountains of Hokkaido and verdant forests of Kyushu to spectacular festivals of Aichi and the Tokyo skyline, this video stunningly captures the beauty of Japan in under three minutes.
Discover Cherry Blossoms with Snow in Tohoku!
While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!
Tohoku: Japan's Treasureland
While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!
Starbucks Unveils 2018 Sakura Drink Line
With cherry blossom season right around the corner, Starbucks is gearing up to start selling their sakura-infused drink line up, which for the first time ever includes a cherry blossom tea.
5 Blooming Places to Enjoy Hanami in Tokyo
'Hanami' is a time-honored tradition in Japan where friends and family gather to enjoy company, refreshments and cherry blossoms. Here are 5 incredible places in Tokyo for your next 'hanami' get-together.
9 Craft Beers Perfect for Spring
Is there anything better than beer, sunshine and friends? A nice CRAFT beer, sunshine and friends! These nine beers are perfect for spring (or any season!), and are sure to take your hanami or picnics to the next level!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
9 Fun Tokyo 'Hanami' Spots
Debating where to go to get the most out of Tokyo's brief cherry blossom season? Check out these nine fun spots for some ideas!
8 Must-See Sakura Avenues in Tokyo
Spring in Japan goes hand in hand with cherry blossoms! If you're in Tokyo during cherry blossom season, here are 8 must-see avenues full of dreamy trees.
The Shrine with the Best View of Mount Fuji
Chureito Pagoda in Yamanashi Prefecture offers what is possibly the single most definitive view of Mount Fuji in Japan.
Cherish the Cherry Blossoms With This Playlist
'Hanami' is one of the best parts of cherry blossom season! Make the most of your cherry blossom viewing with this spring-inspired playlist!
Rikugien Garden: A Paradise Fit for a Daimyo
Need a break from the high-octane city life of Tokyo? Why don't you take a stroll through this tranquil garden, a peaceful haven in stark contrast to the city buzzing by outside?
Ginza Line 'Sakura Train' Blooms Underground
For a limited time, passengers on the Tokyo Metro Ginza subway line can enjoy cherry blossoms underground.
Tokyo's Beautiful 'Sakura' Winter Wonderland
As spring snow fell in the nation's capital, the cherry blossoms turned into beautiful snow-capped buds.
The Cherry Blossom Forecast for 2018 Is Here
Presenting the 2018 sakura speculation map and dates for each prefecture in Japan released by Japan Weather Association.
'Hanami' Manners Matter
Don't want to be shamed on Japanese television for having poor manners while enjoying cherry blossoms? Here are the four rules you need to follow to avoid causing a small scandal.
See Tottori Cherry Blossoms at their Best
Tottori Prefecture is home to some of the earliest evidence of human settlement in Japan. Few people make it all the way west to enjoy the region today, but these lovely cherry blossom spots might just change your mind!
5 Limited-Edition 'Sakura' Sweets for 2018
Spring brings about new beginnings in Japan—and new sweets, as confectioners celebrate the transient cherry blossoms with 'sakura'-flavored selections!