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Discover the Beauty of Tohoku

Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!

Aomori Mascot Kills it on the Drums

Playing the drums like a pro is not that easy, but add on a bulky mascot costume as well and you have the makings of a star!

When Life Gives You Yuzu... Use It!

Ever wondered how to get creative with this popular Asian citrus? Read on for a list of amazing recipes!

Find Food Heaven in Hokkaido

Please, please eat something before watching this video about what to eat in Hokkaido. You've been warned.

The Secret of the Square Watermelon

With only 200 grown per year, this video offers a rare glimpse behind the scenes of square watermelon production—answering the questions of how they're made and why they're so expensive!

Okinawa's Top 3 Omiyage

We've got three great souvenir ideas to keep the island spirit with you once you're home!

Yamagata: Rivers of Ice & Snowy Onsen

Established in the 1400s as a silver mine, Ginzan Onsen reached its height in the 1600s. After the silver was gone, the population thinned, but the hot springs were still known as a place for therapeutic bathing.

Fresh Cherry Picking in Numata

Nothing beats the flavor of fresh cherries: ripe and full of juice!

12 Things to Do in Ibaraki in Summer

Summer in Ibaraki is about beaches, flowers, mountains and waterfalls.

Snack on Some Strawberries Dipped in Matcha

Take your tastebuds for a ride when you bite into this delicious dessert from Japan's most popular discount interior shop.

These Cantaloupes Are Ripe With Cuteness

Hokkaido's Hello Kitty melons are just too cute to slice into! But you'd better hurry if you want one since only 300 are available!

6 Geothermal Days in the 'Land of Fire'

Spend a day hugging the edge of one of the world's largest calderas, meander through eight boiling 'hells,' let yourself get buried in steaming hot sand, and even visit Hello Kitty—there's an incredible array of things to be done in Kyushu!

Artist Imagines Fruits & Veggies in the Future

A Japanese art student used his senior thesis to show off 10 different fruits and vegetables in cylindrical form, each consistent to its original size, to make a bold statement about the future of food.

8 National Records in the North Kanto Region

From the world's biggest standing bronze statue to the nation's highest bungee jump, the North Kanto region sets records on both a national and global scale!

World's Smallest Bento Fits Inside a Watch!

Watch as four artisans collaborate to create the world’s smallest bento that fits inside a watch!

Shop Tohoku! Support Tohoku!

Find out how you can do your part to help support the recovering Tohoku region of Japan and pick up some tasty goods as well.

10 Things to Do in Gunma in Winter

In addition to being one of Japan's major ski and snowboard centers, Gunma offers hot springs, winter illumination and cultural activities to warm up the colder months.

Shoryudo — Rising Dragon of Japan

Have you ever made soy sauce by hand? Neither had Rachel! Follow her journey through the 'Rising Dragon' of Japan, a route that travels through Shizuoka, Aichi, Ishikawa, Gifu and Nagano Prefectures.

11 Things to Do in Gunma in Autumn

Gunma is a hiker's paradise, and autumn is the ideal time to visit. As the leaves change color, discover one of the Three Great Scenic Wonders of Japan, beautiful marshes, waterfalls, hot springs and more!

7 Great Shops & Inns Near Yugawara Station

Located just 90 minutes south of Tokyo, Yugawara is a great hot spring getaway. Here are seven stellar shops and inns where you can get the most out of the local flavor while you're in the area!

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